The Psychology of Right Colours For Your Website

website color

We all know that colour has the power to affect our emotions. Simply changing the colour of your salespage can change your conversion and sales. It’s true,  choosing the colours for your website is not a black and white decision.

How to match your niche to the right colour?

If you want more traffic to your website, it has to fit your niche and audience. Some niches have some specific colour requirements. If it’s a website of love and romance for instance you might use red or purple colours. Different colours have different type of psychological emotions they invoke in people.

Take a look at these popular colors and the emotions they evoke:

* RED – Red colors are generally associated with love, passion, romance, danger, excitement, action, and adventure. Red is also a great color if you want to grab someone’s attention. It’s often used in the headline on a sales page. Studies have shown it generated a higher conversion rate than other colors.

* BLUE – Blue often represents calmness. It is often used to exhibit a professional image. It’s associated with trustworthiness and success. It’s a symbol of water, purity, and cleanliness.


color emotions


* GREEN – Green often represents money. It also represents sustainable living, health, and nature. Green is another calming color that symbolizes life.

* ORANGE – Orange often represents or evokes creativity, celebration and fun.

* PURPLE – Purple stands for passion. It’s also commonly used to represent royalty, luxury and fantasy.

* WHITE – White is clean. It is simple and it is innocent.

* YELLOW – Yellow isn’t a color commonly used on websites. Yellow can cause people to feel irritated or anxious. However, it can also represent playfulness and fun. Many people associate pale yellow with youth.

* PINK – Pink is a soft color. It’s also a very feminine color. It’s great for love, baby girls, women’s health and even young girls’ fashion and interests.

* BROWN – Brown is an earthy color. It represents simplicity, matter-of-fact attitudes and nature.

* BLACK – Black, while it can be dark and mysterious, is also solid. It’s a color that leaves no room for doubt.

Colour has dramatic effect on emotions. It can inspire, motivate, and touch. Does your website’s colour presently support the image you want to portray? Does it has that emotional effect on your prospects and visitors? If you’re unsure, consider making some color tests and track the results. Test the colour of your fonts, background, images, and even your forms.

Take advantage of the effect of colour and apply it to your website to achieve its goals.

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